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The Search Everywhere Marketing Blog. Built for B2B pipeline.

What we're seeing work on Google, AI search, and paid media, and what it means for your inbound.
5 min read

The Cannibalization Fear Killing Your Content Strategy (And What the Data Says)

May 14, 2026 by Jeff Butler

Your marketing team wants you to build pillar pages. Entity-based content. Hub-and-spoke architecture. Educational...
11 min read

AI content doesn't need better prompts. It needs better context.

May 14, 2026 by Keith Holloway

I was hitting a crisis moment every other day. Before client meetings, I spent a frantic hour scrambling to pull...
3 min read

The AI-Enabled Buyer

Apr 30, 2026 by Keith Holloway

Yesterday, Dave Shanley of ContentCamel.io and I ran a webinar: The AI-enabled buyer. Not "AI is changing buying...
5 min read

Is Your Content Program Standing on Solid Ground?

Apr 18, 2026 by Keith Holloway

Google ran its first broad core update of 2026 from March 27 to April 8. If your traffic moved, here’s what it means....
13 min read

Is it Time to Abandon the Google Playbook?

Sep 3, 2025 by Keith Holloway

"Should we stop focusing on SEO and paid search because of the rise of AI engines?" A CEO of a mid-size tech company...
4 min read

Analytics Software Company Bounces Back to Achieve Highest New MRR in a Decade

Dec 27, 2024 by Keith Holloway

From Content Overload to SEO Overhaul — How a Strategic Shift Led to a Record-Breaking Comeback Summary Baremetrics is...
5 min read

What Are the Top Channels for Inbound Lead Generation?

Nov 22, 2024 by Keith Holloway

You’re likely here because you’re responsible for generating B2B leads and sales pipelines, and you’re likely trying to...
11 min read

How to Improve SEO Content Results in a Post-AI World

Aug 22, 2024 by Keith Holloway

Key Takeaways It’s too early to know which tools people will use for information discovery in 2025 and beyond, but we...
7 min read

SaaS Marketing Strategy: Inbound vs Outbound?

Aug 14, 2024 by Keith Holloway

This article was originally published at Baremetrics. Key Takeaways: Your Go To Market (GTM) Strategy must match your...
3 min read

Record Revenues in First Responder Software

May 28, 2024 by Keith Holloway

PSTrax is a privately owned first responder inventory management software company. Their inventory and checklist...
6 min read

Your keyword universe is a business asset, why not treat it like one?

May 17, 2024 by Keith Holloway

Have you ever wondered how much time is wasted across your team and agencies researching, compiling, and analyzing the...
4 min read

Sales Enablement Software Achieves 3x Organic Traffic Growth

Apr 12, 2024 by Ana Gotter

The Situation Content Camel is a SaaS sales enablement startup that offers content management solutions to better...
1 min read

We're Hiring: Senior SEO Strategist / Account Manager

Dec 14, 2023 by Keith Holloway

Dec 2023 About Us PureSEM is a search engine marketing technology and services company specializing in driving inbound...
12 min read

How to use marketing attribution to grow your sales pipeline

Oct 27, 2023 by Keith Holloway

Do you know marketing activities drove all your new leads and revenue? Are you confident the data is accurate? Are you...

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