INTENT ANALYTICS

Reporting chaos turned into directional clarity

Your search, paid, and AI data organized around what your buyers actually want, carried through to your CRM. Answer questions GA4, HubSpot, and Salesforce can't.

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Topic (1)

Every analytics tool you have is organized around its own structure. GA4 by channel and event. Search Console by query and page. Paid platforms by campaign. AI search by prompt.

None of them are organized around what your buyer was actually trying to figure out. Which is why pulling a real answer out of your stack feels like manually translating four reports into one story every month.

Intent Analytics organizes your data around buyer intent. We call those groupings topics. Same buyer question, every channel, one structure.

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One taxonomy across every channel

Your topics are the same in Search Console, GA4, paid platforms, and AI search. Sessions, clicks, impressions, conversions, AI citations — all organized by the same topic structure, all comparable side by side.

The data finally talks to itself.
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Pivot by topic, subtopic, URL, or channel

The questions GA4 can't answer become simple toggles.

See keywords, sessions, or conversions by topic across all channels. Drill into a subtopic to find which pages are performing. Compare paid vs. organic contribution to the same intent category. 

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How it works

PureSEM builds a keyword universe from your search visibility data—Google Search Console, SEMrush, paid platforms, and GA4.
We use semantic similarity to cluster keywords into topics and subtopics that reflect how buyers actually search.

That intent structure then flows through everything: traffic reports, content analysis, and conversion tracking.
When connected to HubSpot or Salesforce, you can see which topics generate pipeline and revenue—not just sessions.

Part of the Full-Funnel SEM Platform

Intent Engine is one of four sections in PureSEM's platform:

  • Intent Analytics — You are here
  • Unified Paid Media Management — All paid channels consolidated
  • SEO/AEO & Content Workflows — Keywords, content, links, and code
  • Full-Funnel Attribution — Connected to HubSpot and Salesforce

The intent mapping you see here powers the entire platform—connecting visibility data, content workflows, and CRM attribution through a single strategic framework.



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Get started today!

See how your marketing performs against the topics that matter to your business.

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