Built for teams that need more than another tool

PureSEM is the AI search visibility and attribution platform for B2B marketing teams accountable to pipeline.

Every day, we track how your brand appears across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, alongside your organic rankings and paid search performance. 

Everything is organized by the buyer intent that matters to your business and connected to your CRM. You receive clear insights and recommendations on what to fix and the content workflows to fix it.

 
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34700

Marketing Qualified Leads generated in last 12 months

10400

Sales Qualified Opportunities generated in last 12 months

$
660
M

Millions of dollars in opportunity value created in last 12 months

12

Live data source integrations normalized and connected to your CRM

The problem we were built to solve

Your buyers changed how they find vendors. They ask AI for a shortlist, compare you on Google, and click your ads along the way. If you are not in that AI shortlist, you were never considered, and no standard analytics tool will tell you.

Meanwhile, the tools multiplied. Rank trackers, paid dashboards, analytics, reporting, each with its own version of the truth, none accountable to pipeline. The question your CEO asks, what is marketing actually generating, falls into the gap between them. That gap is what we built for. One platform instead of five, one answer instead of none, and the overlapping point tools become cancellable line items.
 

From measurement to results

Measurement alone does not move pipeline.

Every finding comes paired with what to do about it: which topics to build authority on, which content gaps are costing you citations, where you are paying for clicks you already win organically, and where paid spend is not earning its keep.

Built-in content workflows take you from recommendation to brief to published page, and cross-channel attribution shows whether the work moved the numbers that matter, whatever channel it happened in.

Backed by over 25 years in search and martech

PureSEM was founded in Toronto by Keith Holloway, who has spent over 25 years building search marketing programs and measurement software. The platform was developed over five years inside a working B2B search practice, tested on real pipelines before it was sold as a product.

Teams that want hands-on help can add Managed Services, where our team runs the platform as an extension of yours.

 

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Improve your visibility and results

Get an instant free trial to see where your brand stands across AI and Google search. Book a demo to get a personal consultation on your entire search and content program and learn if we can help.

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