Maximize your marketing-driven sales pipeline from digital.
Sales-driven B2B companies often underinvest in marketing because they can’t accurately measure their sales results.
PureSEM connects your data and builds a sound business case for marketing investment.
Build the Case for Marketing Investment And Discover Paths to Growth
Gain visibility into the campaigns, activities and investments that drive the metrics that matter – quality leads, pipeline and revenue.
Purpose-Built for B2B Lead Gen
Organic, paid, cost, clicks, conversions from all the channels you care about – all connected to your CRM and sales funnel so we can make better budget allocation decisions.
Measure ROI from first-touch to revenue for all channels, campaigns and content and identify where to profitably allocate and scale marketing budgets.
- Google Ads
- Microsoft Ads
Organic Campaign Visibility
Gain new insights into Organic performance with full revenue impact.
Measure conversions, opportunities and revenue by organic topic.
How? Your custom target keyword universe divided into topics like a Google Ads account is divided into campaigns – and connected to your CRM for Pipeline, Opportunities and Closed/Won data.