UNIFIED PPC MANAGEMENT

All your paid channels. One clear picture.

Your paid media data is scattered across platforms: Google Ads, Facebook, Capterra, LinkedIn. Each has its own dashboard, its own metrics, its own version of the truth.

We consolidate everything into one view. See spend, clicks, and conversions across all channels, then connect it to your CRM to see which campaigns actually drive pipeline and revenue. No more guessing which platform is telling the real story.

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Consolidated cross-channel trends

See cost, impressions, clicks, and conversions across Google Ads, Facebook, Capterra, and other platforms, all in one dashboard. Compare efficiency metrics like CPC, CTR, conversion rate, and cost per lead side by side, so you can spot which channels are actually performing.

Period-over-period comparison

Compare any two time periods across all channels and campaigns.

See summary metrics with percentage changes at a glance, then drill into campaign-level detail to understand what's driving the shift. No more manual spreadsheet comparisons.

Deep Google Ads analytics

Go deeper on Google Ads with metrics you won't find in basic dashboards. Track impression share breakdown to see exactly how much you're losing to budget vs. rank, and how it's trending over time. See all metrics by day of week and hour of day. Understand where your money is going and where opportunity is slipping away.

Connect paid spend to pipeline

Go beyond web conversions. When connected to your CRM, see MQLs, opportunities, and opportunity value by channel and campaign. Calculate true cost per MQL, cost per opportunity, and ROI—so you know which campaigns are actually driving revenue, not just clicks.

Campaign-level detail with CRM metrics

Drill down to individual campaigns with full CRM attribution. See cost, clicks, MQLs, opportunities, and opportunity value for every campaign across every channel. Sort and filter to find your best and worst performers—based on revenue impact, not vanity metrics.

How it works

PureSEM pulls data directly from your ad platforms—Google Ads, Facebook Ads, Capterra, LinkedIn, and more. We normalize the metrics so you can make true apples-to-apples comparisons across channels.

When connected to HubSpot or Salesforce, we match ad clicks and conversions to actual CRM records—so you can see which campaigns generate MQLs, opportunities, and closed revenue. Not just which ones get clicks.

Part of the Full-Funnel SEM Platform

Unified Paid Media Management is one of four sections in PureSEM's platform:

AI Visibility — Better prompts, better visibility, detailed recommendations
Intent Analytics Engine — Performance analytics organized by intent
Unified Paid Media Management — You are here
SEO/AEO & Content Workflows — Keywords, content, links, and code
Full-Funnel Attribution — Connected to HubSpot and Salesforce

Your paid media data flows into the same intent structure that powers the rest of the platform, so you can compare paid and organic contributions to the same topics and see the full picture of your marketing performance.